PAYING TRIBUTE TO AN ICON

This was a pretty emotional, and daunting,  project for me. Paying tribute and saying farewell to a vehicle that meant so much to so many wasn't a the typical campaign. Upon pouring over hundreds of images, films and stories from drivers about their expeditions, discoveries and journeys the solution seemed to present itself. Land Defender would not be the iconic legend it was, without the drivers, so we used thieir stories to pay tribute, creating the largest mass media photo album.