PLAX MOUTH WASH
"DON'T LET YOUR BREATH ANNOUNCE YOURSELF"
Colgate Plax is a mouthwash. A mouthwash that actually does work.
One gargle and you'll get 12-hour germ and bacteria protection and long-lasting fresh breath.
The client requested us to come up with a single radio spot that raised awareness of the efficacy of the product.
Radio? We had never thought of fresh breath as an audio idea.
Well, it turned out to become a radio, press, and digital.