Here is a snapshot of the last 20 years.
05 CANNES LIONS / 15 SHORTLISTS
04 ONE SHOW
01 NEW YORK FESTIVAL
01 LONDON INTERNATIONAL
02 D&AD PENCILS
41 LOCAL AWARDS
2013 LOERIE JUDGE
2014 ONE SHOW JUDGE
2015 NY FESTIVAL JUDGE
2015 RANKED AS SA'S TOP CREATIVE DIRECTOR
PUBLICIS NEW YORK
VP CREATIVE DIRECTOR, CITI
Initially, I was assigned to Citi exclusively. But after a short while I was invited to concept on many of the agency's other brands and new business pitches – like Swiffer, Cascade, Heineken, Always, Cadillac, Walmart, Vroom, McDonalds, GMC, VW, Smuckers, UPA, Esyma. These brands usually required a complete overhaul and the development of new brand platforms, but sometimes it was just a series of films, a promotional experience, a smart digital idea or product development. All done while still delivering on my Citi responsibilities.
During the last 3 years, I've touched most facets of the Citi portfolio.
I led global marketing campaigns for Citi’s credit cards. Switching gears a few months later to concept and manage the launch of Citigold – a comprehensive wealth management service. Finally settling into leading and concepting the Fintech efforts; from product development, to beta-testing activations, to impacting and marketing the new mobile banking tools.
Y&R, SOUTH AFRICA
GROUP CREATIVE DIRECTOR, LAND ROVER
I was the GCD for Land Rover South Africa and Sub-Sahara Africa,
which encompassed a total of ten countries, seven nameplates and three sub-brands, including Land Rover Experience Centers, Land Rover Approved and all corporate and social responsibility activities.
I was pretty busy but loved every moment.
Reporting to Graham Lang (Africa’s CCO) and Rui Alves (ECD),
I oversaw, managed and quite often developed, the adaptation of global assets as well as originated work to answer local business challenges.
My core team consisted of two creative teams, a designer, a strategist and three account leaders. We met with client bimonthly to present work, discuss and assess sales targets and sometimes to just drive cars.
In January 2013, Land Rover announced Y&R as lead agency and
my responsibility grew. I informed, collaborated and managed our
6 partner agencies which covered digital, media, sponsorships, PR, BTL and events management. It was my job to ensure that the brand was reflected correctly in tone and visual, that all elements were seamlessly integrated and above all, that the targets set out were met.
Besides working on the Land Rover account, I was committed to
growing Y&R in South Africa. Together we raised the profile of our other accounts like Danone, Colgate, Telkom, Econet and Virgin Atlantic. Resulting in Y&R climbing the awards leader board from 18th to 4th position in a year and a half. We also participated in several pitches. Ranging from television channels to insurance companies to investment companies to several fast-moving goods brands; welcoming Investec and Distell most recently. I believe building better internal integration, client relationships and developing a relaxed agency culture were key to this success.
Y&R, NEW YORK
CREATIVE DIRECTOR, COLGATE
Greg Erdelyi and I were assigned to the Colgate Palmolive account. Reporting to Meg Rogers, and then later Robert Frost,
our responsibilities were to conceptualize, develop and produce campaigns for the Northern American market. On larger assignments we would manage and review creative teams. Greg and I worked very closely with our strategists, account managers, digital team and our producers, ensuring seamless integration in the work as well as our internal team. Due to this integration we found our client meetings were more successful, allowing for more constructive conversation and fewer reverts. Occasionally Colgate Palmolive would have quiet moments, giving us time to participate in developing campaigns for Land Rover, Dell, lendingtree.com, V8 and Xerox.
LOWE AND PARTNERS, NEW YORK
CREATIVE DIRECTOR, UNILEVER
Reporting to Mark Wnek and Ronald Wohlman, I developed campaigns for Degree for Women, Degree for Men, Country Crock margarine, the Margarine Board, Wisk, Snuggle, Zyban and Girl Scouts of America.
The highlight of this time was our collaboration with LOLA Madrid in developing a global campaign for Magnum Ice Cream. The outcome of this collaboration was successful. Lowe and Partner's NY was selected to launch the brand in North America.
TBWA\ HUNT LASCARIS, JOHNANNESBURG
INTERN > ASSISTANT ART DIRECTOR > ART DIRECTOR > GROUP HEAD.
Hunts taught me everything I know.
Well, almost everything I know.
It was a school of sorts.
Working under some the greatest names in the industry -
John Hunt, Tony Granger, Erik Vervroegen, Damon Stapleton,
Chris Garbutt, Sue Anderson and Rui Alves -
I was pulled, stretched, rejected, exalted, turned inside out
and back again leaving me to handle a wide variety of blue-chip clients across any platform.
BMW, Land Rover, Mini, Standard Bank, Neotel, MTN, Twinsoft, Nampak Tissues, Purity Baby Foods, Tiger Brands - a bunch of fast moving goods, SABC, Whiskas, Pedigree, WWF, SAA, Jameson's, Absolut ... you name it, I have probably worked on it.
AAA SCHOOL OF ADVERTISING
TOP CREATIVE STUDENT OF THE CLASS
(Hmmm.... College. A lifetime ago.
Was probably a touch obnoxious?)
THE NATIONAL SCHOOL OF THE ARTS
MATRICULATED WITH HONORS IN ART HISTORY,
PRINTMAKING AND ILLUSTRATION, NOT SCIENCE.
First constructed sentence, "Close the door."
Born on a Sunday afternoon, 3 weeks late.