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CONTINUING TO GO ABOVE AND BEYOND
Part of the job is to sell Land Rovers. The other part is to keep Land Rover drivers loyal to the brand. And also to keep their Land Rovers, Land Rovers.
LAND ROVER'S ONE LIFE MAGAZINE :
INVITING LAND ROVER DRIVERS TO CONQUER ANY TERRAIN
The sad truth is that not all Land Rover drivers take their Land Rovers off-road.
Sometimes it is because they are time starved, sometimes it is because their hobbies are accessible by road,
sometimes they don't want to scuff up their vehicles and quite often they simply don't know how.
We decided to reach out to our drivers through our monthly One Life Magazine.
We placed an insert that demonstrated the value of participating in a Land Rover off-road driving course.
PRODUCT INNOVATION : LAND ROVER'S BOTTLE CAP
LAND ROVER GENUINE PARTS
RADIO : LAND ROVER "ENGINE" -
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A PRE-OWNED LAND ROVER'S TOUGHEST CHALLENGE YET
We launched Land Rover's Approved vehicle division, a seemingly cold and functional message, and turned into it something only Land Rover could own.
RADIO : LAND ROVER APPROVED "LEFT HAND" -
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RADIO : LAND ROVER APPROVED "MALARIA" -
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RADIO : LAND ROVER APPROVED "MOTHER-IN-LAW" -
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