Pulp Books sell rare printed books online.
To attract consumers to pulpbooks.co.za we created a fake microsite advertising book titles, like picture books, instructional guides and puzzle books, as audio books. Which of course did not work, proving that some times real books are still better.
We drove consumers to the Audiobookery microsite via email, banner and FaceBook ads.
However we needed to increase exposure beyond our online viewers, so we decided to run our audio book excerpts on radio.
Here a few of my favorite spots.