BIBI LOTTER
CD\ART DIRECTOR
LAND ROVER, BMW, NISSAN,
JAMESONS, ABSOLUT, CHIVAS REGAL,
MOTOROLA, NEOTEL, VIRGIN MOBILE, MTN,
NASHUA PRINTERS, SABC, NAMPAK.
MASTERFOODS, PLASCON, ADIDAS,
NANDO'S, TIGER BRANDS.
LAND ROVER, VIRGIN ATLANTIC,
COLGATE PALMOLIVE, DANONE, ECONET, TELKOM, DISTELL, SUNFOIL.
JO'BURG ZOO, GFSA
Here is a snapshot of the last 20 years.
05 CANNES LIONS / 15 SHORTLISTS
04 ONE SHOW
02 CLIOS
01 NEW YORK FESTIVAL
01 LONDON INTERNATIONAL
02 D&AD PENCILS
41 LOCAL AWARDS
2013 LOERIE JUDGE
2014 ONE SHOW JUDGE
2015 NY FESTIVAL JUDGE
2015 RANKED AS SA'S TOP CREATIVE DIRECTOR
97
TBWA\HUNT\LASCARIS, JOHANNESBURG
INTERN > ASSISTANT > ART DIRECTOR > GROUP HEAD
YOU NAME IT, I HAVE WORKED ON IT.
Hunts taught me everything I know.
Well, almost everything I know.
It was a school of sorts.
Working under some the greatest names in the inudstry -
John Hunt, Tony Granger, Erik Vervroegen, Damon Stapleton,
Chris Garbutt, Sue Anderson and Rui Alves -
I was pulled, stretched, rejected, exalted, turned inside out
and back again leaving me to handle a wide variety of blue-chip clients across any platform.
09
LOWE AND PARTNERS, NEW YORK
CREATIVE DIRECTOR, UNILEVER NORTHERN AMERICA,
Reporting to Mark Wnek and Ronald Wohlman, we developed campaigns for Degree for Women, Degree for Men, Country Crock margarine and the Margarine Board. We also worked in collaboration with LOLA Madrid in developing a global campaign for Magnum, an ice cream brand. The success of this partnership was being awarded the Magnum account to launch in Northern America. During this time
I managed three teams and two designers, ensured strategic and account managementintegration into every assignment which ultimately led to improved client relationships. Beyond my core responsibilities, I worked on Wisk, Snuggle, Zyban and
Girl Scouts of America.
In December IPG merged Lowe and Partners with Deutsch Inc.
10
DEUTSCH INC., A LOWE AND PARTNERS CO.
CREATIVE DIRECTOR
The merger brought some interesting new accounts to the table
giving me the opportunity to work on Direct TV, Tylenol, Microsoft,
the Milk Board whilst continuing to work on Unilever.
11
Y&R, NEW YORK
CREATIVE DIRECTOR, COLGATE PALMOLIVE
Greg Erdelyi and I were assigned to the Colgate Palmolive account. Reporting to Meg Rogers, and then later Robert Frost,
our responsibilities were to conceptualize, develop and produce campaigns for the Northern American market. On larger assignments we would manage and review creative teams. Greg and I worked very closely with our strategists,account managers, digital team and our producers, ensuring seamlessintegration in the work as well as our internal team. Due to this integration we found our client meetings were more successful, allowing for more constructive conversation and fewer reverts. Occasionally Colgate Palmolive would have quiet moments, allowingus time to participate in developing campaigns for Land Rover, Dell, lendingtree.com, V8 and Xerox.
And then I got an offer I could not ignore.
12
Y&R, SOUTH AFRICA
GROUP CREATIVE DIRECTOR, LAND ROVER
Until recently I was the Group Creative Director for Land Rover
South Africa and Sub-Saharan Africa. A total of ten countries, seven
nameplates and three sub-brands; Land Rover Experience Centers,
Land Rover Approved and CSI.
Reporting to Graham Lang (Africa’s CCO) and Rui Alves (ECD),
I oversaw, managed and quite often developed, the adaptation of global assets as well as originated work to answer local business challenges. Working with my core team consisting of two dedicated creative teams,a designer, a strategist and three account leaders, we met with our clients bimonthly to present work, discuss and assess sales targets and sometimes to just simply drive cars.
In January 2013, Land Rover announced Y&R as lead agency and
so my responsibility grew. I informed, collaborated and managed our
6 partner agencies - digital, media, sponsorships, PR, BTL and events
management - ensuring that the brand was reflected correctly in tone
and visual, that all elements were seamlessly integrated and above all, that the targets set out were met.
Besides working on the Land Rover account, I was very committed to
growing Y&R in South Africa. Together with Graham and Rui, I helped
in raising the profile of our other accounts like Danone, Colgate, Telkom, Econet and Virgin Atlantic. We concepted better work and delivered undeniably sound and insightful strategies resulting in Y&R climbing the awards leader board from 18th to 4th position in a year and a half. We also participated in several pitches. Ranging from television channels to insurance companies to investment companies to several fast-moving goods brands; welcoming Investec and Distell most recently. I believe building better internal integration, client relationships and developing a relaxed agency culture were key to this success.
Until recently I was the Group Creative Director for Land Rover
South Africa and Sub-Saharan Africa. A total of ten countries, seven
nameplates and three sub-brands; Land Rover Experience Centers,
Land Rover Approved and CSI.
Reporting to Graham Lang (Africa’s CCO) and Rui Alves (ECD),
I oversaw, managed and quite often developed, the adaptation of global assets as well as originated work to answer local business challenges. Working with my core team consisting of two dedicated creative teams,a designer, a strategist and three account leaders, we met with our clients bimonthly to present work, discuss and assess sales targets and sometimes to just simply drive cars.
In January 2013, Land Rover announced Y&R as lead agency and
so my responsibility grew. I informed, collaborated and managed our
6 partner agencies - digital, media, sponsorships, PR, BTL and events
management - ensuring that the brand was reflected correctly in tone
and visual, that all elements were seamlessly integrated and above all, that the targets set out were met.
Besides working on the Land Rover account, I was very committed to
growing Y&R in South Africa. Together with Graham and Rui, I helped
in raising the profile of our other accounts like Danone, Colgate, Telkom, Econet and Virgin Atlantic. We concepted better work and delivered undeniably sound and insightful strategies resulting in Y&R climbing the awards leader board from 18th to 4th position in a year and a half. We also participated in several pitches. Ranging from television channels to insurance companies to investment companies to several fast-moving goods brands; welcoming Investec and Distell most recently. I believe building better internal integration, client relationships and developing a relaxed agency culture were key to this success.
15
PUBLICIS, NEW YORK
VP CREATIVE DIRECTOR, CITI/P&G/HPE
Initially I was assigned to Citi exclusively. But after a short while I’ve was invited to concept on many of the agencies other brands and new business pitches – like Swiffer, Cascade, Heineken, Always, Cadillac, Walmart, Vroom, McDonalds to name a few. These briefs ranged from film to experiential to digital even product development, whatever answered the business challenge, reporting into Andy Bird.
During the last 2 years I have touched most facets of the Citi portfolio. Reporting into Jim Kotulka and Avery Gross, I led global marketing campaigns for Citi’s credit cards. Switching gears a few months later to concept and manage the launch of Citigold – a comprehensive wealth management service. Finally settling into leading the fintech efforts; from product development, to beta-testing activations, to marketing the new tools to consumers – essentially anything that has to do with mobile banking.
Currently I have just moved onto a new brief for Always, and we are very close to launching the latest Citi Mobile app.
