GUN FREE SOUTH AFRICA
"IF YOUR STOLEN GUN WAS THERE
SO WERE YOU"
The South African paralympian Oscar Pistorius fatally shot his girlfriend in 2013.
The lengthy and highly publicized trial put the spotlight once again on the high levels of gun violence throughout South Africa. Every day, eighteen people are shot and killed and over 50 firearms are stolen or lost. Legally and illegally owned firearms perpetuate this problem.
Gun Free South Africa leveraged this furor to highlight the dangers of owning a firearm.
"FADING PANDA IN REAL-TIME"
To raise awareness of global warming we used the WWF logo and placed it on a single billboard,
on a major commuter route. Over six weeks, we faded the Panda icon from black to white giving the illusion of disappearance. Once we revealed our message in the fourth week, we handed out leaflets containing information on how they could reduce their carbon footprint.