CITI GLOBAL 

"THE CARD OF YOUR LIFE"

Back in 2015 most credit card reward programs were restrictive in both the way you earn points, as well as on what you could redeem them for ... you know, "earn a 3-course meal at Per Se but only between 3-4pm on a Tuesday of every leap year" ... So Citi launched a series of credit cards, each delivering rewards people would want and could redeem with a lot less restrictions. We developed this print campaign, (digital and printed publications) to demonstrate the ease of earn and burn, profile the diverse portfolio of rewards. (And hopefully attract new customers.)

CITIGOLD'S CITIBIKE 

"WEALTH ON THE MOVE"

Citigold is Citi's high-end banking and brokerage service.

As part of a global rebranding campaign, we created distinct Citigold Citibikes reflecting design themes touching on the scope of services offered to members. 

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CITI MOBILE APP 

TOOLS FOR FINANCIAL WELLNESS

I happened to spend a lot of time contributing, and leading, Fintech by Citi.

(A small, dynamic group that behaved like a start-up,)

In short, it was invigorating to participate in attempting to create the bank of the future.

 

Our brainstorms were frequent. Client, us, developers, everyone.

The goal was always centered around leading our clients to financial wellness, retention, and just to be the most relevant bank. (And if possible have a cool factor.) All concepts based one day in the future, and invariably in another language.  Open API's, Bitcoin, Blockchain, retina pay, Netflix collaborations ... were all up for the taking.But the thing with reinvention though, is it takes time, and everyone else is on the same path.

So the one of most tangible results were Citi Mobile app's upgrades, and new features. we'd play these out into the market, created in hot second, as OlV's and social.